what would it look like to be a 6 figure photographer?
learn how to build a photography business that creates both profit and joy.
so you have this dream.
a dream of building a business that not only makes you a good income, but also allows you the time and freedom to build a life that you truly love.
but the thought of taking the leap and turning this into a legit business overwhelms you, to say the least.
→ there’s already tons of photographers out there
→ you’ve downloaded every piece of free content
→ you take on every inquiry even if you know it’s not what you want to shoot
→ there’s no plan, no strategy to what you’re doing
Before the photography mentorship, I was working a lot of hours for an “okay” amount of money and feeling scared to create the work I actually wanted to be creating. My only hesitation was the investment and whether I could realistically make the cost work during my slower season. But there was SO MUCH VALUE. I made my money back + so much more already from this! I left feeling inspired and more knowledgable from every single session.
imagine being a professional photographer who…
– has a waiting list of dream clients
– doesn’t stress about the slow season
– finally gets to spend quality time with your family
– is able to care for your community
sign me up!
This 3-month course includes:
Initial 1:1 VIP Road Map
We’ll spend an entire afternoon together (either virtually or in person) going over where you are, where you want to be, and exactly how to get there.
(valued at $800)
Weekly Group Calls (x12)
Each week we’ll all get together for a call: some weeks will be dedicated lesson plans, some weeks will have guest speakers, and some weeks will be straight-up pick my brain with zero gatekeeping.
(valued at $3000)
Daily Voxer Group Chat
You’ll be doing the program with a small group of other photographers that you can bounce ideas off of and share your wins with.
(valued at $500)
Monthly 1:1 check-ins
Each month we’ll do a check-in to map out your goals and renew your focus. These calls are great for going over specific, personalized topics outside of the group calls.
(valued at $400)
All the modules are pre-recorded so that you can move at your own pace, AND, have lifetime access to rewatch when you need a refresh.
(valued at $1200)
hi, i’m alex.
I can’t wait to help you build your photography business.
i was a hobbyist photographer who wanted to have a business and life i enjoyed. i was charging next to nothing, letting my clients dictate my schedule, getting walked over by acquaintances, and overall, getting nowhere.
i decided something needed to change, so i spent the next 12 years learning how to build a business that served me, not the other way around. i was able to travel the world, build a huge base of dream clients in various industries, work as much or as little as i wanted depending on the season of my life, and get paid 6 figures for what usually amounted to about 4 months of work a year.
over the past 5 years i have supported hundreds of photographers, encouraging them to lean into their inner creative, start businesses, or grow to 6-figures (and up).
i’m going to help you do the same.
The formal stuff:
Bachelors of Business Administration from Memorial University
Named Atlantic Canada’s Top Young Entrepreneur
Recipient of The Arts and Letters Award in Photography
the photography mentorship
build a profitable business in the next 90 days
I was undercharging for all of my services, not using proper contracts, not advertising my services or actively promoting what I was willing to shoot. It was kind of stagnant and only moving by word of mouth.I was complacent and okay with how things were, but a change in my full-time work scenario made me want more out of my photography.
I wanted to see if there was potential to move into this full time. In the mentorship, I found confidence. I found a community of like minded artists who want to share in each other’s success. Going in, the financial side of things was a worry. Having the nerve to go out on my own with self-employment is daunting. I was not sure I was ready for that, but I know what I am worth now and I can take whatever shoots I want as they come in and get paid adequately for them.
To see how we all progressed through the process was incredible. So many of us had a complete shift in our mindset and we all now know our worth.
here’s what’s waiting for you inside the mentorship…
- let’s get legit
know your numbers
set your prices
create booking guides
put together a rock-solid contract
2. learn the dream client system
create a wait list
book 3x the clients
double your prices
get guaranteed referrals
3. taking care of business
wedding timeline planning
handling unhappy clients
situations + solutions
plus these bonuses:
you’ll get access to all of the scripts i use to communicate with my clients: from the ‘heck yes’ to the ‘it’s not me, it’s you’
drag-and-drop canva templates for price sheets and booking guides
plan for success
fill in the blank business plan, ideal client worksheet, goal-setting timeline, and social media planner
The Photography Mentorship has fundamentally changed how I think about my own work and its worth. – J
here’s what you can expect
when you join
- consistent clients
right now, you might have a trickle of inquiries (mostly from friends) and they want you to deliver everything for nothing. after this, you’ll have a steady stream of inquiries from folks who want to pay you what you’re worth and will be so happy to tell their friends how much they loved working with you.
- comfort in your process
if you’re the type of person who worries about the worst case scenario, you’ll have multiple systems in place that will help you sleep easy at night.
- confidence to charge higher rates
no more sweating when you say the numbers: you’ll have set prices that people are happy to pay and make you happy to receive.
- a business that can grow with you
6-figures? a 4-hour workweek? time to travel, spend time with your kids, or focus on community involvement? whatever an ideal business means to you, you’ll learn the skills to build and maintain a career that works FOR you, not the other way around.
I was unsure about signing up for this where I am not planning to make photography my full-time career, but quickly realized how valuable this information would be, and that I could still apply it to my business even years down the road if I decide to move in that direction. After the mentorship, I feel more confident in my work and I feel like I had the knowledge and resources available to me to take my business to the next step. I also ended the 12-weeks with a new group of friends :’)
I love how excited you are about helping other photographers grow their business – it made me excited too!
i already have a business, is this for me?
absolutely! the ideal student is one who already understands the principles of photography (lighting, editing, etc) and has worked with clients, but is ready to grow their business skills to create a profitable, long-term business.
can i do this if i work full-time?
you sure can! this program is built for the busy person who is ready to make a change in their life. the course material is all self-paced, and the group calls take place in the evenings. as long as you are willing to commit a couple of hours a week, you’re good to go.
i’m not sure if i can afford something like this!
let’s chat before we make any assumptions! payment plans are available, and you’d be surprised at how quickly you’ll see your income increase. most students make back their investment before the course is even finished.
my life is crazy. can i do this later?
question for you… is there a time when life slows down? not to be hard on you, but the only way to make change is to make change.
i don’t think my market is the same as yours – how are you sure you can help me?
while different markets are, well, different; the principles of sales, marketing, and running a business are universal. whether you’re in a small rural town or a major city, this course will work for you. I know this because I have run 6-figure photography businesses in towns where the population is a rounding error, and in big cities with a ton of competition. The system works wherever I go, because the system works.
this is for you if…
You’ve always dreamed of more
You *like* your job (or maybe you don’t, I won’t tell on you)… but you’ve had this nagging feeling that there’s more out there for you.
You have an eye for photography, but you’re really nervous about taking the leap
The biggest thing keeping you back? Your own fear.
You’re ready to put yourself first
You’ve spent years putting your family, work, and everyone else first… and you’re finally ready to start prioritizing yourself.
You want someone to help you on this journey and get results fast
You don’t want to put this off any longer. You’re ready to work with someone to achieve your dreams and actually create profit in your business.
what are you waiting for? let’s do this
You’re the most encouraging and engaging person to work with, so it was a no brainer. You’re my kind of people. I love high energy, passionate and motivated people. I now know my worth and know that I deserve to be successful and to get paid for offering my services.
I learned confidence in myself, fair pricing, social media promotion and marketing tactics. I have a shift in my mindset that my work IS GOOD. Believing in myself is a huge part of this, and that shift has happened and is continuing to happen every day I get a new client and promote my work.
From the mentorship the biggest things I gained were having more confidence to run with my landscapes and work on my mini sessions, knowing how to price and better marketing tools to share my work and promote it. I really liked that the mentorship was over a 3 month period versus other photographers who do more condensed sessions. This gave more time to learn, practice and grow.