how to use:

Easily input your expenses and let our tool do the work for you. If you’re not sure what number to put in, you can use the pre-determined estimates.

Never undercharge again and start earning the income you deserve.

What now?

If that number has you feeling like you want to 💩 your pants… you’re not alone.

As a new photographer, I made a lot of mistakes when it came to pricing my services. I undercharged and struggled to make a sustainable income.

I didn’t want other photographers to make the same mistakes, so I created this free calculator to help them. I also wrote a book which you can download here, called The Three Mistakes Every Photographer Makes: And How to Avoid Them

I’m Alex Stead. I’m a photographer based in St. John’s, Newfoundland (yes it’s cold. yes it’s wildly beautiful. and yes, i actually do live on jellybean row).

Some fun facts:

– i got my start as a dinner theatre actress/waitress and that’s why i’m so good at balancing many plates (and also memorizing monologues)

– i have photographed approximately 500 weddings all across Canada. while i spend more of my time teaching these days, i still love a good love story.

– i love doing things differently: i believe that women, queer folks and minorities deserve a slice of the pie, and my big dream is to empower as many people as possible to create community-centred small businesses.

Oh, also? I really, really love watching photographers fucking kill it at business.

I have supported hundreds of photographers, encouraging them to lean into their inner creative, start businesses, or grow to 6-figures (and up).

i want to help you create a sustainable, profitable business that makes money and brings you joy.

If you’re saying fuck ya – let’s chat!